Pushing Through a Growing Company's Plateau
After enjoying eight years of organic growth, Ashley’s business had hit a wall. “I was working harder than ever, but we had plateaued. I realized, OK, I’ve made it this far. But if I want to continue to have substantial and incremental growth, I’ve got to make even better decisions and bring in someone more capable than I am,” she says.
It was in talking to a current Pendleton Street client that Ashley realized she could benefit from the kind of services her friend described. She reached out, engaging Pendleton Street to help her break through her company’s recent bout of stagnant revenues. Advice came in the form of opening a line of credit that could smooth her cash flow and help her fulfill orders from major big-box retailers. Once Ashley had steady access to capital, she was able to buy out an early investor, consolidating her ownership of the company she had built.
This year, Ashley’s company reached 100 percent revenue growth. She attributes her success in large part to the help of Pendleton Street. “They’re my outsourced CFOs,” she says. “But it’s more than that. They’re not traditional finance guys. At every step, whether negotiating a buyout agreement with my business partner or thinking through compensation for my team or looking at how I can grow my customer base, they’re also thinking about whether these decisions fit my values and what’s going to benefit my business 5, 10, even 25 years down the road.”